Nov. 22, 2021
Charity fundraising and non-profits. By Amy Malin from Trueheart
Amy Malin, Co-Founder at Trueheart talks about how by making simple search requests you give money to non-profits instead of monopolistic corporate giants. We spoke about how fundraising for non-profits looks like and how is it different from fundraising for for-profit companies and how should one approach fundraising for such projects.
Amy's LinkedIn: https://www.linkedin.com/in/amymalin/
Trueheart - change the world with every search: https://trueheart.com/
SMB bonds that we've touched on during the episode: https://www.thesmbx.com/
Transcript
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They're releasing to fundraising
video a podcast about
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fundraising for early-stage
startups, the major rule that we
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follow here is no bullshit on
this podcast.
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No music to relax.
You know, advertisements of our
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sponsors.
We only talk about fundraising
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here and nothing else.
So let's jump into the episode.
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And today's a guest speaker, we
have emailing co-founder at true
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heart and in this episode will
mostly talk about the charity.
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And reason and how is it
different from growing quote
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difference or me?
Normal fundraising.
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So Amy, let's kick it up by you,
giving us some background on
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yourself and on True Heart.
Thanks for having me
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Constantine.
I'm happy to be a guest on your
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wonderful fundraising radio
show.
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I started our True Heart cause
agency 24 years ago and we work
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at the intersection of Hollywood
and philanthropy.
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We specialize in, teaming up
celebrities and purpose-driven.
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Brands to help raise millions of
dollars for great causes and we
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create global social impact
campaigns that shine a spotlight
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on the mission of the nonprofit.
While driving billions of media
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Impressions across traditional
media and social media.
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And then this summer, my husband
Scott who's also my business
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partner and I launched our
second social impact company.
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And that is our True Heart
social impact search engine and
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When you search with us a true
heart.com, we donate eighty
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percent of our net profits 26
Charities that work on the front
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lines, helping people animals,
and the planet.
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So it's a free and easy way that
you can make a difference every
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day just by searching.
The web is that is exactly why
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your today on the podcast, I was
looking through your website.
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I saw the budget of add true
hard to Google Chrome and search
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the web and It helped the
humanity, basically, and I got
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really curious about how this
whole thing works.
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So let's start with some
technical stuff.
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Let's figure out how that part
works.
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First things first.
Can you give us a brief overview
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of how the general structure
operates.
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So I add this widget to my
Google Chrome.
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What happens next, how does
money go to you instead of
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Google?
Yeah, that's a great question.
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So we partnered with Microsoft
Our search results are powered
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by Bing.
So we're an alternative search
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engine.
Most people don't realize that
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the search engine industry makes
hundreds of billions of dollars
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every year.
And it's just a few big
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companies that are accumulating,
all of that wealth.
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So Scott and I thought, if we
can redirect and redistribute
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some of that wealth to
best-in-class Charities who are
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working every day to Protect the
planet and promote animal
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welfare, and save lives, and
feed the hungry and fight for
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equality and support our youth.
Then we have an opportunity to
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make a big difference and so
it's educating people on the
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fact that you don't have to be a
slave to Google or any other
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major company for that matter
and that you have options and
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this is a way that you can
consciously commit to taking
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your power back and having your
searches make a social and
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environmental.
Mental impact.
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So, you know it's a small thing
that you can do every day and
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feel good that whether you're
looking up, you know the weather
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or searching for the cute puppy
video or booking a dinner
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reservation.
Those searches are now powering
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donations to our charity
partners and just like any other
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search engine when you click on
one of our ads.
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So let's say for example you
type in basketball shoes, one of
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Scott's favorite things to
search for And you'll see some
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ads come up.
If you click on one of those ads
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we get a small piece of revenue
from that and if you book a
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trip, let's say to Hawaii with
trip advisor or travel partner,
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then we get a small piece of
revenue from that travel booking
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that you've made.
So those are the two ways that
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we make Revenue, to be able to
give 80 percent of our net
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profits to our nonprofit
partners.
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Right.
So, going back to Google.
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First of all, I'm a huge fan of
everything that Google made as a
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company.
They're not great idea.
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Not really approve of what
they're doing, but they're very
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comfortable.
So there is that.
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But going back to the question
about the widget that you're
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offering or Google ad on that.
You're offering what happens
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when I install it.
Am I all my Google searches will
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go through your through Hearts
which is going to go through
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Bing.
Yeah.
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So when you search with us you
can use whatever browser is your
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favorite.
So if you like to use Chrome or
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if you want to use Firefox or
Safari or Mozilla, we have the
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ability to have you searched
with us, on whatever your chosen
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browser, is it takes about 10-15
seconds to download our True
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Heart extension.
And when you do, there's nothing
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left to do.
So you don't have to create a
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profile.
We're not You know, stalking you
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online like Google does you
know?
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I'm sure I'm sure you've
realized in the last few months.
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Now they have you actually log
in to a profile before you start
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using their Suite of services.
And you know don't get me wrong,
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what they've, you know, created
obviously outside of the search
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engine, you know, with Gmail and
with Google photos and you know
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Google Drive, they have a lot of
excellent services.
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But as far as searching to make
an impact, There is a better way
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and that's why we're really
proud of what we're able to
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offer people all over the world
who decide that you know, they
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want to search with us and know
that they're making an impact.
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So when you switch and again, it
takes 10-15 seconds.
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When you go to True heart.com,
once you start searching with
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us, we're not collecting your
data.
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We're not as I said, you know,
stalking you online.
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We have no interest in what
you're searching for.
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So those are Anonymous searches.
You can search for Ever, you
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want on our platform and you get
the same great results as you
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would on Google or other
platforms.
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Again, our searches are powered
by Microsoft, we're partnered
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with bang, so, you'll get great
quality searches, you're not
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going to be tracked online.
We're not collecting or selling
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your data, plus you have the
added benefit of knowing that
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your searches are being
converted to donations that are
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benefiting our charity partners.
And, you know, we're big
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Believers that their millions of
people in the world who have big
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hearts and want to transform
their local communities.
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But most people don't have
disposable income to donate to
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charity.
So this is a way that we can use
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the power of technology for good
and give everybody who has a
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device, whether it be a cell
phone, a tablet, or a computer
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ages, 8 to 80 years old, who's
already searching.
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The web away to be included in
philanthropy in a way that we
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can democratize it and make sure
Sure that everyone who wants to
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be a part of doing good.
Gets a chance to do that with a
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small action that added up every
day.
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Makes a big difference.
Nice.
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I love the value proposition
here.
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So now that we've covered all
the technical stuff.
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Let's go into even more
technical stuff and let me ask
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you a question.
So technically speaking on the
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documents legally are you
qualified as a non-profit or are
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you a for-profit company?
We are a for-profit, social
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impact Enterprise.
So in order for us to operate in
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a way to do a maximum amount of
good to help our nonprofit
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Partners, we needed to be a
business and we, you know, spent
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countless hours discussing this
with our legal and financial
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advisors and obviously we've
worked in the philanthropy space
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for over two decades.
So, you know, we consulted you
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No, our compliance advisors and
the philanthropic spaces, well,
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and everyone agreed that it
would be more advantageous to be
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set up as a social impact
Enterprise.
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We established our own Donor,
advised fund a death with
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Charities Aid fund America.
And you can actually read all up
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about that on true heart.com.
We have full transparency, but
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Charities Aid fund, America is
an amazing organization.
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They Help manage billions of
dollars in Grants that are
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distributed to thousands of
nonprofits around the world.
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And so with our Donor, advised
fund, that's how we're able to
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make our grants to our six,
charity Partners, every year.
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And then, we have a principal at
our true hard, cause agency.
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And also, at our two hearts
social impact, search engine
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that we call the transparency of
giving.
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And that means that we show our
community where A dollar goes to
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make a difference.
So rather than fundraise for a
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general fund, with our six
nonprofit Partners, we're
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raising money to provide grants
for very specific projects that
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we call funded dream projects.
So these are programs and
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services where we can show our
community the results of their
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giving.
So for example, with global
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green, we are planting trees in
the Amazon rainforest to combat
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climate change.
And the Sucks of the devastating
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wildfires there with our friends
at action against hunger.
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We're providing meals to
millions of people in over 46
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countries around the world.
And with our friends, have
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variety Boys, and Girls Club
were providing College
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scholarships to talented and
deserving kids, and communities
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of high need across the country.
So those are just three of the
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six projects that were funding,
but this is a way that we can
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show our community with
beautiful impact videos and
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photos.
How everyone came together to
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make a difference.
Nice.
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And yeah, through hard
definitely.
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Does that nicely.
So now let's talk about the
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fundraising then.
And first things first, he did
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not raise any money for True
Heart yet, right?
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We are currently a bootstrapped
business.
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So we, you know, have invested
all of our own money into
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launching our social impact,
search engine.
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And we actually also had
bootstrapped are our True Heart
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cause agency as well.
We are.
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Considering though, going the
route of raising some venture
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capital and you know, I'm sure
I'm preaching to the choir here
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because you understand this very
well on your ends.
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But, you know, it's a lot to
evaluate when you become an
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entrepreneur and start a new
business on which path you want
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to take.
If you want to, you know, invest
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all of your own capital in your
business or, you know, go seek
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some outside financing and
there's Certainly positive and
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negatives to consider on both
ends of the spectrum.
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We did discover a really
interesting option and that's
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small business bonds.
And we've actually been talking
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to the smbx about potentially
working together and the reason
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why that's really exciting and
appealing to Scott and I is
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that, you know, if you were to
take out a loan from the bank
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then that interest that you're
paying is just making He's
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wealthy Banks even more money
and you know we're kind of
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against seeing the man in quotes
continue to get richer.
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Well you know the majority of
the world needs to you know, be
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alleviated from their suffering.
And so what we love about the
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small business bonds is that
people from around the world who
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believe in you and your idea can
invest small amounts of money in
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it up to large amounts of money,
if they, if they have that, At
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to invest but there's not a
barrier to entry and so they can
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believe in you and want to take
that Journey with you and then
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when you succeed the community
succeeds together.
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So it's a way to you know again
distribute some wealth to people
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that might not have the
opportunity to take bigger risks
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with their money as far as
investing goes but where they
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can say, you know what, I'll
take this ride with you and all
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invest 500 or let's say five
thousand dollars and And, you
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know, I want to be a part of
that journey and then when you
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succeed, they get to participate
in that.
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So we love that idea of that
level of community support and
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that's something that were that
were also considering doing.
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I study is great.
And yes, smbx is pretty
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interesting.
Is this the only platform that
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you were considering for this or
are there any other platforms
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that you would recommend
Founders taking a look at for
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the small business bonds?
That's the group that we're in
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discussions with and we've been
really impressed with the
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businesses that their Community
has funded since they've
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launched and and their approach
and how supportive they are of
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their entrepreneurs.
And they haven't yet worked with
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a social impact business like
True Heart before.
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So if we work with them, this
would be kind of a
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first-of-its-kind partnership
with with us and be X.
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So that would also be exciting
as well.
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You know, we love kind of
breaking barriers and and doing
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new things with our with our
partners.
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But then, you know, on the flip
side is we talked about.
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We're also exploring potential
venture capital.
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And, you know, the pros when you
go down that route is you.
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The benefits of getting the
expertise of Highly Successful
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businessmen and women who have,
you know, built major companies
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often, you know, built them to
exit strategies of, you know,
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millions or billions of dollars.
And so they offer a lot of sound
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advice and, and smart business
Acumen, that's really Priceless.
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And I think depending on, you
know, how you look at it.
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Oftentimes, you know, when I
talk to other entrepreneurs,
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Open or friends, you know, on
the con list that they have a
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raising VC, they'll say, well
then I have to always consider
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the opinion of my investors and
I also have to give up Equity,
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but I like to flip it and
reverse it and say, look, would
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you rather have 100% of nothing
or something?
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That's, you know, only achieved
a small amount of success or
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would you rather have you know a
small or medium sized piece of
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something that's wildly
successful?
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And so if you if you look at it
under that lens that the
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potential investment not only
brings you no Priceless advice
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and counsel and support but also
could allow you to scale and
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grow your business to new
heights.
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That maybe you couldn't grow to
on your own or in the same
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amount of time, then, it's
worthwhile to consider. 100%.
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Yeah, I mean that's the whole
goal of the podcast to discuss.
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All kinds of ways of raising
Capital.
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It's not only VC and Angel
money, that is for sure.
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I'm glad that you brought up
small business bonds because I
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00:15:48,700 --> 00:15:50,900
personally I don't think we've
ever discussed this on this
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00:15:50,900 --> 00:15:56,900
podcast or at least not through
the smbx only through banks.
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00:15:57,700 --> 00:16:01,100
So yeah, that's definitely an
interesting subject to look
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into.
And by the way people if you're
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00:16:02,400 --> 00:16:04,100
here is I'm going to definitely
going to leave a link.
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00:16:04,200 --> 00:16:06,600
To smbx in the description of
this episode.
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00:16:06,600 --> 00:16:10,000
So take a look at it.
See a look around, maybe you're
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00:16:10,000 --> 00:16:12,600
going to fit in and maybe that's
something of interest to you
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rather than go into the banks or
be seized.
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So, let's talk about your
current findings on raising
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actual capital or raising
capital for closer to for-profit
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that we see or not just full-on.
Charity, fundraising comparing
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to your previous 20 years.
Some experience in that space of
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Charity, fundraising what are
the major things that you're
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00:16:39,200 --> 00:16:45,400
fine difference in the VC, space
in the same small business Bonds
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00:16:45,400 --> 00:16:48,700
are there any striking
differences in the fundraising
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00:16:48,800 --> 00:16:50,900
mythologist that people are
using their?
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Well, I've raised money for
other projects before I actually
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produced a film starring Harvey
Keitel, and Amber Valletta.
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And Frankie Muniz back in 2006
and I raised three million
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dollars from a single investor
for my movie.
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And so I learned a lot through
that process.
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You know, the writer director of
our film Howard himelstein,
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really talented guy.
He had worked for 12 years
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before we met the try to get the
filming and unfortunately
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wasn't, you know, successful in
raising the capital and then we
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met and within six, Once I had
raised, you know, the full
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budget for the film and I think
the reason that was is I am
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really tenacious.
I never ever, ever, ever give up
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and so I saw this opportunity to
make this film kind of the cool
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00:17:52,300 --> 00:17:58,500
tie in was it was based on a
true story of Howard having this
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00:17:58,500 --> 00:18:02,900
romantic encounter when he was a
young man growing up in Miami
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Beach and that's actually She
also my hometown.
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So I was excited to be able to
go back to Miami Beach and and
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make this film and include a lot
of my friends in my hometown
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where we can support their local
businesses and integrate them
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into the film, you know,
featuring their hotels and and
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00:18:22,500 --> 00:18:26,000
their restaurants so that for me
was really exciting.
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But when I went to go and raise
that money for the film, it was
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a really interesting process
because I was traveling back and
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Forth from Los Angeles to where
our investor lived in New Jersey
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basically every other week.
Sometimes every week for a few
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months doing like a whole dog
and pony show, I wrote 150 page
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business plan for the film.
So, yeah, it was no joke.
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All these different marketing
Partnerships and tie-ins.
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And, you know, this being the
first of potentially, a few
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other movie, you know, deals
that at the time, I had thought
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Thought we'd be able to do
together and the gentleman who
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invested in the film, did not
have any experience in in
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Hollywood or the entertainment
industry.
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You know, he made his money in
in finance and more B2B sort of
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plays.
And so this was a whole new
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world for him and something that
was really sexy and quotes and
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an exciting for him to invest
his money in.
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But I learned through that
process, that You know, you can
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go into a situation with the
best of intentions and work your
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butt off and collaborate with
amazing people to produce an
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incredible product that you're
all super proud of.
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But at the end of the day, you
know, if you don't have the same
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00:19:54,200 --> 00:19:58,300
vision as the person who's
writing the check and and you're
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00:19:58,300 --> 00:20:03,900
butting heads, and the investor
believes that, you know that
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00:20:04,100 --> 00:20:10,000
Check is an opportunity to treat
people on the team like they're
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00:20:10,000 --> 00:20:14,900
less than and, you know,
undervalue them and disrespect
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00:20:14,900 --> 00:20:18,200
them then it's not a good
situation.
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00:20:18,200 --> 00:20:22,000
And so I started calling that
cashing and expensive, check
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00:20:22,200 --> 00:20:25,700
that it was a really difficult
lesson that, you know, I learned
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00:20:25,700 --> 00:20:29,400
early on in my career and I made
a promise to myself that I would
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00:20:29,400 --> 00:20:32,800
never do it again.
And, you know, the the lesson
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00:20:32,800 --> 00:20:36,800
and all that is.
Is no matter how much that check
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00:20:37,100 --> 00:20:41,200
is that's being offered to you.
If it comes with a lot of stress
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00:20:41,500 --> 00:20:44,900
and pressure, that's going to
turn your life upside down, then
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00:20:44,900 --> 00:20:48,600
it's not worth it.
And I'd rather walk away from
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someone's, you know, investment
in one of our projects, then
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00:20:52,400 --> 00:20:58,100
have to deal with the nightmare
that, you know, becomes our life
333
00:20:58,700 --> 00:21:02,000
because of all the additional
stress that, you know, that
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00:21:02,000 --> 00:21:04,800
person brings.
So I think Think when you
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00:21:04,800 --> 00:21:08,700
evaluate, we're going to go and
potentially raise Capital
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00:21:08,700 --> 00:21:12,500
whether it's for a for-profit or
a non-profit.
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00:21:13,300 --> 00:21:17,500
Also, look at where this check
is coming from.
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00:21:17,500 --> 00:21:20,000
And are there strings attached
to this money?
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00:21:20,300 --> 00:21:24,000
You know, really do your due
diligence on the investor, you
340
00:21:24,000 --> 00:21:27,200
know, or the donor.
If it's a non-profit and make
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00:21:27,200 --> 00:21:30,800
sure that you know, you're
getting into bed, so to speak
342
00:21:30,800 --> 00:21:36,200
with good people who have, you
know, shared Is because you want
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00:21:36,200 --> 00:21:40,100
to avoid these sort of pitfalls
on the front end and spot.
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00:21:40,100 --> 00:21:44,300
Those red flags and warning
signs if you can, hmm, right.
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00:21:44,300 --> 00:21:48,000
I remember myself trying to
raise my for the first few
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00:21:48,000 --> 00:21:51,300
companies that was running, and
a lot of people gave me that
347
00:21:51,300 --> 00:21:54,000
advice, and I completely ignored
it 100%.
348
00:21:54,000 --> 00:21:56,500
I do believe that Founders have
to go through this process
349
00:21:56,500 --> 00:21:58,400
themselves.
They're not going to listen to
350
00:21:58,400 --> 00:22:00,500
this advice.
They think that, you know, money
351
00:22:00,500 --> 00:22:02,100
is still money.
Money doesn't smell.
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00:22:02,100 --> 00:22:03,800
I'll figure out the investor
thing.
353
00:22:04,200 --> 00:22:06,700
I do agree with you here.
I mean, I think that it does
354
00:22:06,700 --> 00:22:13,000
make sense if it comes with a
lot of you know, if then if then
355
00:22:13,000 --> 00:22:16,500
if then a lot of rules then just
pass on bootstrap.
356
00:22:16,500 --> 00:22:19,000
Keep doing the thing and
eventually you'll find money but
357
00:22:19,000 --> 00:22:21,400
I do believe that Founders don't
listen to that advice.
358
00:22:21,800 --> 00:22:25,300
So people if you're listening to
this, if you have this situation
359
00:22:25,800 --> 00:22:29,100
try to avoid this but if you
don't it's completely fine.
360
00:22:29,900 --> 00:22:32,000
It's not it's not the end of the
world, just going to be a lot of
361
00:22:32,000 --> 00:22:35,400
stress on this.
Very optimistic note.
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00:22:36,100 --> 00:22:38,300
But actually, nevermind, I
forgot to ask you a question.
363
00:22:38,300 --> 00:22:40,900
What happened to the movie?
Did go anywhere?
364
00:22:41,500 --> 00:22:45,100
Oh, great question.
So it's a beautiful film.
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00:22:45,300 --> 00:22:48,400
It's called My sexiest year.
Super proud of it.
366
00:22:48,400 --> 00:22:53,500
We had a wonderful Premiere at
the Hamptons film festival and a
367
00:22:53,500 --> 00:22:59,800
beautiful party that was
supported by OK magazine and we
368
00:23:00,200 --> 00:23:03,900
were picked up with a deal to
have the film come out.
369
00:23:04,100 --> 00:23:07,900
Out in hundreds of theaters
across the country by a major
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00:23:07,900 --> 00:23:13,600
Studio, but unfortunately, the
investor of the company got into
371
00:23:13,700 --> 00:23:17,900
a fight with the CEO of the
company that was purchasing our
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00:23:17,900 --> 00:23:20,900
film and doing our distribution
deal.
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00:23:20,900 --> 00:23:25,000
And so, yeah.
So our movie basically became a
374
00:23:25,008 --> 00:23:31,300
casualty of War of, you know,
two very successful, people,
375
00:23:31,600 --> 00:23:36,400
butting heads and having you
know, Major disagreement on the
376
00:23:36,400 --> 00:23:41,000
business they were doing and so
it was unfortunate because
377
00:23:41,000 --> 00:23:46,000
almost 200 people worked on this
movie and you know while we have
378
00:23:46,000 --> 00:23:49,300
this beautiful Premier and you
know got some really nice
379
00:23:49,300 --> 00:23:53,300
reviews in the Press from those
that got a chance to have that
380
00:23:53,300 --> 00:23:57,300
advanced screening.
You know the dream was for it to
381
00:23:57,300 --> 00:24:00,200
come out and hundreds of
theaters across the country and
382
00:24:00,300 --> 00:24:03,600
I had interest, you know, from
some major brands to do.
383
00:24:04,000 --> 00:24:08,300
A tour with all of our young
stars in the film, many of whom
384
00:24:08,300 --> 00:24:11,600
at the time were on different
MTV shows.
385
00:24:12,100 --> 00:24:18,200
So you know to not have any sort
of control over that as as a
386
00:24:18,200 --> 00:24:21,900
producer on the project and to
have my hands tied because at
387
00:24:21,900 --> 00:24:26,400
the end of the day, our investor
was able to call the shots and
388
00:24:26,400 --> 00:24:29,800
kind of override myself and my
producing partner and our
389
00:24:29,800 --> 00:24:33,900
writer-director that was
unfortunate and that was
390
00:24:34,100 --> 00:24:38,700
Expensive lesson that I learned
and that I will always take with
391
00:24:38,700 --> 00:24:44,400
me moving forward in business.
So, you know, as you mentioned a
392
00:24:44,400 --> 00:24:47,700
few moments ago, Constantine
sometimes, you know as an
393
00:24:47,700 --> 00:24:52,400
entrepreneur you you have to
make these mistakes or Happy's,
394
00:24:52,400 --> 00:24:56,100
you know, obstacles that you
overcome so that you can learn
395
00:24:56,100 --> 00:25:00,100
these Priceless lessons and then
hopefully not repeat the same
396
00:25:00,100 --> 00:25:02,600
mistakes, right?
If you make new mistakes, that's
397
00:25:02,600 --> 00:25:04,700
okay.
But the goal is to Not keep
398
00:25:04,700 --> 00:25:08,700
repeating the same old myshelf,
hopefully, that is not going to
399
00:25:08,700 --> 00:25:12,800
happen, and sorry to hear that
about the movie that happens.
400
00:25:12,800 --> 00:25:16,400
That is, that's, that's how it
goes on.
401
00:25:16,400 --> 00:25:18,600
This semi optimistic note, how
we call it semis.
402
00:25:18,600 --> 00:25:21,300
Basic notes, a, let's move on to
the very last question of the
403
00:25:21,300 --> 00:25:23,300
Days episode, which is the call
to action.
404
00:25:23,300 --> 00:25:26,600
So, I mean, would you want to
listen to do as soon as this
405
00:25:26,600 --> 00:25:30,000
episode is over?
Well, we would love to invite
406
00:25:30,000 --> 00:25:33,900
all of your wonderful listeners
at fundraising radio to join our
407
00:25:34,100 --> 00:25:37,600
Her Community, start searching
the web with us to change the
408
00:25:37,600 --> 00:25:42,700
world at true heart.com and we
actually just launched a really
409
00:25:42,700 --> 00:25:46,200
cool incentive program.
So now when you search with us,
410
00:25:46,200 --> 00:25:48,800
you also have the chance to win
cash prizes.
411
00:25:48,800 --> 00:25:53,200
So we'll be giving out a 500
dollar Visa gift card and a few
412
00:25:53,200 --> 00:25:56,900
other cash prizes.
So if you search with us and
413
00:25:56,900 --> 00:26:00,300
refer your family and friends to
join our community and start
414
00:26:00,300 --> 00:26:03,200
searching, you'll see that
you'll start climbing the
415
00:26:03,200 --> 00:26:05,800
leaderboard.
ORD and you'll start earning
416
00:26:05,800 --> 00:26:09,000
points for your good.
Deed of just searching the web
417
00:26:09,000 --> 00:26:11,900
every day.
So if you need that little extra
418
00:26:11,900 --> 00:26:17,800
incentive to encourage you to
start, you know, switching your
419
00:26:17,800 --> 00:26:21,700
searches to True Heart.
Now you've got one and I want to
420
00:26:21,708 --> 00:26:23,600
just give a shout out to our
six.
421
00:26:23,600 --> 00:26:27,300
Amazing charity partners that
were really proud to support.
422
00:26:27,400 --> 00:26:32,700
Global green Smile, Train action
against hunger, P5, National
423
00:26:32,700 --> 00:26:36,500
variety, boys, and girls.
And Four Paws for Ability and if
424
00:26:36,500 --> 00:26:40,600
you're not familiar with their
work you can go look up these
425
00:26:40,600 --> 00:26:44,200
six, incredible organizations.
We're just really blessed to
426
00:26:44,200 --> 00:26:46,600
partner with them and to be able
to support their mission.
427
00:26:47,400 --> 00:26:50,200
Nice, great cultivation.
My calls action isn't be much
428
00:26:50,200 --> 00:26:52,500
easier just check out the
description of this episode,
429
00:26:52,500 --> 00:26:54,700
everything that a mcmansion is
going to be there.
430
00:26:54,700 --> 00:26:57,200
So, if you're curious about
anything that happened on this
431
00:26:57,200 --> 00:26:59,700
episode, check it out in the
description.
432
00:26:59,700 --> 00:27:03,800
There should be a lot of good
stuff there and as usually have
433
00:27:04,000 --> 00:27:06,900
A good day.
But before you move on, I would
434
00:27:06,900 --> 00:27:10,100
like to mention our new develop
course, just one more time.
435
00:27:10,500 --> 00:27:13,500
I have personally taken multiple
courses on fundraising for
436
00:27:13,500 --> 00:27:15,500
startups.
Just to see what other
437
00:27:15,500 --> 00:27:17,500
educational materials are out
there.
438
00:27:18,000 --> 00:27:21,200
And I found one common thing
across all those horses.
439
00:27:21,400 --> 00:27:25,400
They try to cover every single
aspect of fundraising and end up
440
00:27:25,400 --> 00:27:29,100
providing a little to no useful
and actionable information to
441
00:27:29,100 --> 00:27:31,900
not repeat their mistakes.
Our team has, they could all of
442
00:27:31,900 --> 00:27:35,000
the knowledge we have
accumulated over the past. 320
443
00:27:35,000 --> 00:27:38,700
plus interviews will experience
Founders and investors and
444
00:27:38,700 --> 00:27:41,600
create a course that is
extremely focused on just one
445
00:27:41,600 --> 00:27:44,300
subject.
Get it in front of investors
446
00:27:44,300 --> 00:27:47,400
that you need to talk to.
In this course, will explain how
447
00:27:47,400 --> 00:27:49,200
to properly build your investor
list.
448
00:27:49,200 --> 00:27:51,400
How to create momentum for your
funding round.
449
00:27:51,700 --> 00:27:54,900
What specific tools you will
need to achieve those goals and
450
00:27:54,900 --> 00:27:57,300
much more.
So if you're looking to raise
451
00:27:57,300 --> 00:28:01,100
your pre seed round or seed
round right now, go to the link
452
00:28:01,100 --> 00:28:03,800
in the description of the
episodes and check out our new
453
00:28:03,900 --> 00:28:06,700
Course.
And as always have a good day,
00:00:05,200 --> 00:00:07,800
They're releasing to fundraising
video a podcast about
2
00:00:07,800 --> 00:00:11,400
fundraising for early-stage
startups, the major rule that we
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00:00:11,400 --> 00:00:14,600
follow here is no bullshit on
this podcast.
4
00:00:14,600 --> 00:00:17,100
No music to relax.
You know, advertisements of our
5
00:00:17,100 --> 00:00:19,600
sponsors.
We only talk about fundraising
6
00:00:19,600 --> 00:00:23,000
here and nothing else.
So let's jump into the episode.
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00:00:23,000 --> 00:00:26,500
And today's a guest speaker, we
have emailing co-founder at true
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00:00:26,500 --> 00:00:29,900
heart and in this episode will
mostly talk about the charity.
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And reason and how is it
different from growing quote
10
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difference or me?
Normal fundraising.
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So Amy, let's kick it up by you,
giving us some background on
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yourself and on True Heart.
Thanks for having me
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Constantine.
I'm happy to be a guest on your
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00:00:44,500 --> 00:00:46,600
wonderful fundraising radio
show.
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I started our True Heart cause
agency 24 years ago and we work
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at the intersection of Hollywood
and philanthropy.
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We specialize in, teaming up
celebrities and purpose-driven.
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Brands to help raise millions of
dollars for great causes and we
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create global social impact
campaigns that shine a spotlight
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on the mission of the nonprofit.
While driving billions of media
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Impressions across traditional
media and social media.
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And then this summer, my husband
Scott who's also my business
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partner and I launched our
second social impact company.
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And that is our True Heart
social impact search engine and
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When you search with us a true
heart.com, we donate eighty
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percent of our net profits 26
Charities that work on the front
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lines, helping people animals,
and the planet.
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So it's a free and easy way that
you can make a difference every
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day just by searching.
The web is that is exactly why
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your today on the podcast, I was
looking through your website.
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I saw the budget of add true
hard to Google Chrome and search
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the web and It helped the
humanity, basically, and I got
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really curious about how this
whole thing works.
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So let's start with some
technical stuff.
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Let's figure out how that part
works.
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First things first.
Can you give us a brief overview
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of how the general structure
operates.
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So I add this widget to my
Google Chrome.
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What happens next, how does
money go to you instead of
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Google?
Yeah, that's a great question.
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So we partnered with Microsoft
Our search results are powered
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by Bing.
So we're an alternative search
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engine.
Most people don't realize that
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the search engine industry makes
hundreds of billions of dollars
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every year.
And it's just a few big
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companies that are accumulating,
all of that wealth.
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So Scott and I thought, if we
can redirect and redistribute
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some of that wealth to
best-in-class Charities who are
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working every day to Protect the
planet and promote animal
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welfare, and save lives, and
feed the hungry and fight for
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equality and support our youth.
Then we have an opportunity to
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make a big difference and so
it's educating people on the
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fact that you don't have to be a
slave to Google or any other
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major company for that matter
and that you have options and
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this is a way that you can
consciously commit to taking
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your power back and having your
searches make a social and
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environmental.
Mental impact.
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So, you know it's a small thing
that you can do every day and
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feel good that whether you're
looking up, you know the weather
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or searching for the cute puppy
video or booking a dinner
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reservation.
Those searches are now powering
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donations to our charity
partners and just like any other
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search engine when you click on
one of our ads.
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So let's say for example you
type in basketball shoes, one of
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Scott's favorite things to
search for And you'll see some
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ads come up.
If you click on one of those ads
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we get a small piece of revenue
from that and if you book a
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trip, let's say to Hawaii with
trip advisor or travel partner,
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then we get a small piece of
revenue from that travel booking
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that you've made.
So those are the two ways that
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we make Revenue, to be able to
give 80 percent of our net
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profits to our nonprofit
partners.
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Right.
So, going back to Google.
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First of all, I'm a huge fan of
everything that Google made as a
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company.
They're not great idea.
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Not really approve of what
they're doing, but they're very
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comfortable.
So there is that.
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But going back to the question
about the widget that you're
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offering or Google ad on that.
You're offering what happens
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when I install it.
Am I all my Google searches will
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go through your through Hearts
which is going to go through
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Bing.
Yeah.
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00:04:56,400 --> 00:05:01,600
So when you search with us you
can use whatever browser is your
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favorite.
So if you like to use Chrome or
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00:05:03,608 --> 00:05:08,800
if you want to use Firefox or
Safari or Mozilla, we have the
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00:05:08,800 --> 00:05:12,200
ability to have you searched
with us, on whatever your chosen
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browser, is it takes about 10-15
seconds to download our True
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Heart extension.
And when you do, there's nothing
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left to do.
So you don't have to create a
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profile.
We're not You know, stalking you
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online like Google does you
know?
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I'm sure I'm sure you've
realized in the last few months.
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Now they have you actually log
in to a profile before you start
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using their Suite of services.
And you know don't get me wrong,
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what they've, you know, created
obviously outside of the search
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engine, you know, with Gmail and
with Google photos and you know
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Google Drive, they have a lot of
excellent services.
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But as far as searching to make
an impact, There is a better way
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and that's why we're really
proud of what we're able to
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offer people all over the world
who decide that you know, they
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want to search with us and know
that they're making an impact.
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So when you switch and again, it
takes 10-15 seconds.
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When you go to True heart.com,
once you start searching with
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us, we're not collecting your
data.
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We're not as I said, you know,
stalking you online.
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We have no interest in what
you're searching for.
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So those are Anonymous searches.
You can search for Ever, you
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want on our platform and you get
the same great results as you
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would on Google or other
platforms.
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00:06:32,600 --> 00:06:36,000
Again, our searches are powered
by Microsoft, we're partnered
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with bang, so, you'll get great
quality searches, you're not
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going to be tracked online.
We're not collecting or selling
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your data, plus you have the
added benefit of knowing that
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your searches are being
converted to donations that are
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benefiting our charity partners.
And, you know, we're big
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Believers that their millions of
people in the world who have big
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hearts and want to transform
their local communities.
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But most people don't have
disposable income to donate to
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charity.
So this is a way that we can use
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the power of technology for good
and give everybody who has a
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device, whether it be a cell
phone, a tablet, or a computer
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ages, 8 to 80 years old, who's
already searching.
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The web away to be included in
philanthropy in a way that we
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can democratize it and make sure
Sure that everyone who wants to
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be a part of doing good.
Gets a chance to do that with a
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small action that added up every
day.
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Makes a big difference.
Nice.
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I love the value proposition
here.
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So now that we've covered all
the technical stuff.
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Let's go into even more
technical stuff and let me ask
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you a question.
So technically speaking on the
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documents legally are you
qualified as a non-profit or are
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you a for-profit company?
We are a for-profit, social
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impact Enterprise.
So in order for us to operate in
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00:08:00,000 --> 00:08:04,800
a way to do a maximum amount of
good to help our nonprofit
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Partners, we needed to be a
business and we, you know, spent
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countless hours discussing this
with our legal and financial
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advisors and obviously we've
worked in the philanthropy space
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for over two decades.
So, you know, we consulted you
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No, our compliance advisors and
the philanthropic spaces, well,
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00:08:25,600 --> 00:08:29,600
and everyone agreed that it
would be more advantageous to be
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set up as a social impact
Enterprise.
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00:08:33,100 --> 00:08:38,600
We established our own Donor,
advised fund a death with
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Charities Aid fund America.
And you can actually read all up
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about that on true heart.com.
We have full transparency, but
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Charities Aid fund, America is
an amazing organization.
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They Help manage billions of
dollars in Grants that are
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distributed to thousands of
nonprofits around the world.
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And so with our Donor, advised
fund, that's how we're able to
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make our grants to our six,
charity Partners, every year.
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And then, we have a principal at
our true hard, cause agency.
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And also, at our two hearts
social impact, search engine
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that we call the transparency of
giving.
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And that means that we show our
community where A dollar goes to
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make a difference.
So rather than fundraise for a
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00:09:25,708 --> 00:09:29,200
general fund, with our six
nonprofit Partners, we're
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raising money to provide grants
for very specific projects that
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we call funded dream projects.
So these are programs and
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services where we can show our
community the results of their
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giving.
So for example, with global
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green, we are planting trees in
the Amazon rainforest to combat
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climate change.
And the Sucks of the devastating
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wildfires there with our friends
at action against hunger.
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We're providing meals to
millions of people in over 46
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countries around the world.
And with our friends, have
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variety Boys, and Girls Club
were providing College
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scholarships to talented and
deserving kids, and communities
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of high need across the country.
So those are just three of the
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six projects that were funding,
but this is a way that we can
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show our community with
beautiful impact videos and
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photos.
How everyone came together to
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make a difference.
Nice.
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And yeah, through hard
definitely.
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Does that nicely.
So now let's talk about the
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fundraising then.
And first things first, he did
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not raise any money for True
Heart yet, right?
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We are currently a bootstrapped
business.
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So we, you know, have invested
all of our own money into
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launching our social impact,
search engine.
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And we actually also had
bootstrapped are our True Heart
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cause agency as well.
We are.
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Considering though, going the
route of raising some venture
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capital and you know, I'm sure
I'm preaching to the choir here
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00:11:04,000 --> 00:11:08,300
because you understand this very
well on your ends.
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But, you know, it's a lot to
evaluate when you become an
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00:11:12,508 --> 00:11:16,000
entrepreneur and start a new
business on which path you want
187
00:11:16,000 --> 00:11:19,000
to take.
If you want to, you know, invest
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00:11:19,000 --> 00:11:23,200
all of your own capital in your
business or, you know, go seek
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00:11:23,200 --> 00:11:27,900
some outside financing and
there's Certainly positive and
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negatives to consider on both
ends of the spectrum.
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00:11:32,300 --> 00:11:36,900
We did discover a really
interesting option and that's
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small business bonds.
And we've actually been talking
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to the smbx about potentially
working together and the reason
194
00:11:44,900 --> 00:11:49,800
why that's really exciting and
appealing to Scott and I is
195
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that, you know, if you were to
take out a loan from the bank
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00:11:53,000 --> 00:11:55,800
then that interest that you're
paying is just making He's
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00:11:55,800 --> 00:12:00,000
wealthy Banks even more money
and you know we're kind of
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00:12:00,000 --> 00:12:04,000
against seeing the man in quotes
continue to get richer.
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00:12:04,000 --> 00:12:09,200
Well you know the majority of
the world needs to you know, be
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alleviated from their suffering.
And so what we love about the
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small business bonds is that
people from around the world who
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believe in you and your idea can
invest small amounts of money in
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00:12:22,400 --> 00:12:25,700
it up to large amounts of money,
if they, if they have that, At
204
00:12:25,700 --> 00:12:30,400
to invest but there's not a
barrier to entry and so they can
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believe in you and want to take
that Journey with you and then
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00:12:33,600 --> 00:12:37,100
when you succeed the community
succeeds together.
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00:12:37,100 --> 00:12:41,300
So it's a way to you know again
distribute some wealth to people
208
00:12:41,300 --> 00:12:45,200
that might not have the
opportunity to take bigger risks
209
00:12:45,500 --> 00:12:48,800
with their money as far as
investing goes but where they
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00:12:48,800 --> 00:12:51,700
can say, you know what, I'll
take this ride with you and all
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00:12:51,700 --> 00:12:56,200
invest 500 or let's say five
thousand dollars and And, you
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00:12:56,200 --> 00:12:58,600
know, I want to be a part of
that journey and then when you
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succeed, they get to participate
in that.
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00:13:01,100 --> 00:13:05,900
So we love that idea of that
level of community support and
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00:13:05,900 --> 00:13:08,900
that's something that were that
were also considering doing.
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00:13:11,000 --> 00:13:14,100
I study is great.
And yes, smbx is pretty
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00:13:14,100 --> 00:13:16,300
interesting.
Is this the only platform that
218
00:13:16,300 --> 00:13:18,900
you were considering for this or
are there any other platforms
219
00:13:18,900 --> 00:13:22,300
that you would recommend
Founders taking a look at for
220
00:13:22,300 --> 00:13:26,200
the small business bonds?
That's the group that we're in
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00:13:26,200 --> 00:13:29,800
discussions with and we've been
really impressed with the
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00:13:29,800 --> 00:13:33,500
businesses that their Community
has funded since they've
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launched and and their approach
and how supportive they are of
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their entrepreneurs.
And they haven't yet worked with
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a social impact business like
True Heart before.
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So if we work with them, this
would be kind of a
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first-of-its-kind partnership
with with us and be X.
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So that would also be exciting
as well.
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You know, we love kind of
breaking barriers and and doing
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new things with our with our
partners.
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But then, you know, on the flip
side is we talked about.
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We're also exploring potential
venture capital.
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And, you know, the pros when you
go down that route is you.
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The benefits of getting the
expertise of Highly Successful
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businessmen and women who have,
you know, built major companies
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often, you know, built them to
exit strategies of, you know,
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millions or billions of dollars.
And so they offer a lot of sound
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advice and, and smart business
Acumen, that's really Priceless.
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And I think depending on, you
know, how you look at it.
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Oftentimes, you know, when I
talk to other entrepreneurs,
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Open or friends, you know, on
the con list that they have a
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raising VC, they'll say, well
then I have to always consider
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the opinion of my investors and
I also have to give up Equity,
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but I like to flip it and
reverse it and say, look, would
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you rather have 100% of nothing
or something?
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That's, you know, only achieved
a small amount of success or
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would you rather have you know a
small or medium sized piece of
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something that's wildly
successful?
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And so if you if you look at it
under that lens that the
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potential investment not only
brings you no Priceless advice
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and counsel and support but also
could allow you to scale and
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grow your business to new
heights.
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That maybe you couldn't grow to
on your own or in the same
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amount of time, then, it's
worthwhile to consider. 100%.
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Yeah, I mean that's the whole
goal of the podcast to discuss.
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All kinds of ways of raising
Capital.
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It's not only VC and Angel
money, that is for sure.
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I'm glad that you brought up
small business bonds because I
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00:15:48,700 --> 00:15:50,900
personally I don't think we've
ever discussed this on this
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00:15:50,900 --> 00:15:56,900
podcast or at least not through
the smbx only through banks.
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So yeah, that's definitely an
interesting subject to look
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into.
And by the way people if you're
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here is I'm going to definitely
going to leave a link.
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00:16:04,200 --> 00:16:06,600
To smbx in the description of
this episode.
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00:16:06,600 --> 00:16:10,000
So take a look at it.
See a look around, maybe you're
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00:16:10,000 --> 00:16:12,600
going to fit in and maybe that's
something of interest to you
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rather than go into the banks or
be seized.
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So, let's talk about your
current findings on raising
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actual capital or raising
capital for closer to for-profit
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that we see or not just full-on.
Charity, fundraising comparing
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to your previous 20 years.
Some experience in that space of
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Charity, fundraising what are
the major things that you're
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00:16:39,200 --> 00:16:45,400
fine difference in the VC, space
in the same small business Bonds
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00:16:45,400 --> 00:16:48,700
are there any striking
differences in the fundraising
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mythologist that people are
using their?
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Well, I've raised money for
other projects before I actually
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produced a film starring Harvey
Keitel, and Amber Valletta.
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And Frankie Muniz back in 2006
and I raised three million
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dollars from a single investor
for my movie.
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And so I learned a lot through
that process.
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You know, the writer director of
our film Howard himelstein,
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really talented guy.
He had worked for 12 years
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before we met the try to get the
filming and unfortunately
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wasn't, you know, successful in
raising the capital and then we
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met and within six, Once I had
raised, you know, the full
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budget for the film and I think
the reason that was is I am
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really tenacious.
I never ever, ever, ever give up
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and so I saw this opportunity to
make this film kind of the cool
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00:17:52,300 --> 00:17:58,500
tie in was it was based on a
true story of Howard having this
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00:17:58,500 --> 00:18:02,900
romantic encounter when he was a
young man growing up in Miami
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Beach and that's actually She
also my hometown.
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So I was excited to be able to
go back to Miami Beach and and
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make this film and include a lot
of my friends in my hometown
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where we can support their local
businesses and integrate them
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into the film, you know,
featuring their hotels and and
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00:18:22,500 --> 00:18:26,000
their restaurants so that for me
was really exciting.
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But when I went to go and raise
that money for the film, it was
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a really interesting process
because I was traveling back and
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Forth from Los Angeles to where
our investor lived in New Jersey
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basically every other week.
Sometimes every week for a few
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months doing like a whole dog
and pony show, I wrote 150 page
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business plan for the film.
So, yeah, it was no joke.
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All these different marketing
Partnerships and tie-ins.
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And, you know, this being the
first of potentially, a few
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other movie, you know, deals
that at the time, I had thought
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Thought we'd be able to do
together and the gentleman who
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invested in the film, did not
have any experience in in
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Hollywood or the entertainment
industry.
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You know, he made his money in
in finance and more B2B sort of
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plays.
And so this was a whole new
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world for him and something that
was really sexy and quotes and
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an exciting for him to invest
his money in.
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But I learned through that
process, that You know, you can
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go into a situation with the
best of intentions and work your
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butt off and collaborate with
amazing people to produce an
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incredible product that you're
all super proud of.
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But at the end of the day, you
know, if you don't have the same
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00:19:54,200 --> 00:19:58,300
vision as the person who's
writing the check and and you're
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00:19:58,300 --> 00:20:03,900
butting heads, and the investor
believes that, you know that
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Check is an opportunity to treat
people on the team like they're
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00:20:10,000 --> 00:20:14,900
less than and, you know,
undervalue them and disrespect
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00:20:14,900 --> 00:20:18,200
them then it's not a good
situation.
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00:20:18,200 --> 00:20:22,000
And so I started calling that
cashing and expensive, check
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00:20:22,200 --> 00:20:25,700
that it was a really difficult
lesson that, you know, I learned
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00:20:25,700 --> 00:20:29,400
early on in my career and I made
a promise to myself that I would
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never do it again.
And, you know, the the lesson
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00:20:32,800 --> 00:20:36,800
and all that is.
Is no matter how much that check
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is that's being offered to you.
If it comes with a lot of stress
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00:20:41,500 --> 00:20:44,900
and pressure, that's going to
turn your life upside down, then
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00:20:44,900 --> 00:20:48,600
it's not worth it.
And I'd rather walk away from
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someone's, you know, investment
in one of our projects, then
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00:20:52,400 --> 00:20:58,100
have to deal with the nightmare
that, you know, becomes our life
333
00:20:58,700 --> 00:21:02,000
because of all the additional
stress that, you know, that
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00:21:02,000 --> 00:21:04,800
person brings.
So I think Think when you
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00:21:04,800 --> 00:21:08,700
evaluate, we're going to go and
potentially raise Capital
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00:21:08,700 --> 00:21:12,500
whether it's for a for-profit or
a non-profit.
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00:21:13,300 --> 00:21:17,500
Also, look at where this check
is coming from.
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00:21:17,500 --> 00:21:20,000
And are there strings attached
to this money?
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00:21:20,300 --> 00:21:24,000
You know, really do your due
diligence on the investor, you
340
00:21:24,000 --> 00:21:27,200
know, or the donor.
If it's a non-profit and make
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00:21:27,200 --> 00:21:30,800
sure that you know, you're
getting into bed, so to speak
342
00:21:30,800 --> 00:21:36,200
with good people who have, you
know, shared Is because you want
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00:21:36,200 --> 00:21:40,100
to avoid these sort of pitfalls
on the front end and spot.
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00:21:40,100 --> 00:21:44,300
Those red flags and warning
signs if you can, hmm, right.
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00:21:44,300 --> 00:21:48,000
I remember myself trying to
raise my for the first few
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00:21:48,000 --> 00:21:51,300
companies that was running, and
a lot of people gave me that
347
00:21:51,300 --> 00:21:54,000
advice, and I completely ignored
it 100%.
348
00:21:54,000 --> 00:21:56,500
I do believe that Founders have
to go through this process
349
00:21:56,500 --> 00:21:58,400
themselves.
They're not going to listen to
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00:21:58,400 --> 00:22:00,500
this advice.
They think that, you know, money
351
00:22:00,500 --> 00:22:02,100
is still money.
Money doesn't smell.
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00:22:02,100 --> 00:22:03,800
I'll figure out the investor
thing.
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00:22:04,200 --> 00:22:06,700
I do agree with you here.
I mean, I think that it does
354
00:22:06,700 --> 00:22:13,000
make sense if it comes with a
lot of you know, if then if then
355
00:22:13,000 --> 00:22:16,500
if then a lot of rules then just
pass on bootstrap.
356
00:22:16,500 --> 00:22:19,000
Keep doing the thing and
eventually you'll find money but
357
00:22:19,000 --> 00:22:21,400
I do believe that Founders don't
listen to that advice.
358
00:22:21,800 --> 00:22:25,300
So people if you're listening to
this, if you have this situation
359
00:22:25,800 --> 00:22:29,100
try to avoid this but if you
don't it's completely fine.
360
00:22:29,900 --> 00:22:32,000
It's not it's not the end of the
world, just going to be a lot of
361
00:22:32,000 --> 00:22:35,400
stress on this.
Very optimistic note.
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00:22:36,100 --> 00:22:38,300
But actually, nevermind, I
forgot to ask you a question.
363
00:22:38,300 --> 00:22:40,900
What happened to the movie?
Did go anywhere?
364
00:22:41,500 --> 00:22:45,100
Oh, great question.
So it's a beautiful film.
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00:22:45,300 --> 00:22:48,400
It's called My sexiest year.
Super proud of it.
366
00:22:48,400 --> 00:22:53,500
We had a wonderful Premiere at
the Hamptons film festival and a
367
00:22:53,500 --> 00:22:59,800
beautiful party that was
supported by OK magazine and we
368
00:23:00,200 --> 00:23:03,900
were picked up with a deal to
have the film come out.
369
00:23:04,100 --> 00:23:07,900
Out in hundreds of theaters
across the country by a major
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00:23:07,900 --> 00:23:13,600
Studio, but unfortunately, the
investor of the company got into
371
00:23:13,700 --> 00:23:17,900
a fight with the CEO of the
company that was purchasing our
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00:23:17,900 --> 00:23:20,900
film and doing our distribution
deal.
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00:23:20,900 --> 00:23:25,000
And so, yeah.
So our movie basically became a
374
00:23:25,008 --> 00:23:31,300
casualty of War of, you know,
two very successful, people,
375
00:23:31,600 --> 00:23:36,400
butting heads and having you
know, Major disagreement on the
376
00:23:36,400 --> 00:23:41,000
business they were doing and so
it was unfortunate because
377
00:23:41,000 --> 00:23:46,000
almost 200 people worked on this
movie and you know while we have
378
00:23:46,000 --> 00:23:49,300
this beautiful Premier and you
know got some really nice
379
00:23:49,300 --> 00:23:53,300
reviews in the Press from those
that got a chance to have that
380
00:23:53,300 --> 00:23:57,300
advanced screening.
You know the dream was for it to
381
00:23:57,300 --> 00:24:00,200
come out and hundreds of
theaters across the country and
382
00:24:00,300 --> 00:24:03,600
I had interest, you know, from
some major brands to do.
383
00:24:04,000 --> 00:24:08,300
A tour with all of our young
stars in the film, many of whom
384
00:24:08,300 --> 00:24:11,600
at the time were on different
MTV shows.
385
00:24:12,100 --> 00:24:18,200
So you know to not have any sort
of control over that as as a
386
00:24:18,200 --> 00:24:21,900
producer on the project and to
have my hands tied because at
387
00:24:21,900 --> 00:24:26,400
the end of the day, our investor
was able to call the shots and
388
00:24:26,400 --> 00:24:29,800
kind of override myself and my
producing partner and our
389
00:24:29,800 --> 00:24:33,900
writer-director that was
unfortunate and that was
390
00:24:34,100 --> 00:24:38,700
Expensive lesson that I learned
and that I will always take with
391
00:24:38,700 --> 00:24:44,400
me moving forward in business.
So, you know, as you mentioned a
392
00:24:44,400 --> 00:24:47,700
few moments ago, Constantine
sometimes, you know as an
393
00:24:47,700 --> 00:24:52,400
entrepreneur you you have to
make these mistakes or Happy's,
394
00:24:52,400 --> 00:24:56,100
you know, obstacles that you
overcome so that you can learn
395
00:24:56,100 --> 00:25:00,100
these Priceless lessons and then
hopefully not repeat the same
396
00:25:00,100 --> 00:25:02,600
mistakes, right?
If you make new mistakes, that's
397
00:25:02,600 --> 00:25:04,700
okay.
But the goal is to Not keep
398
00:25:04,700 --> 00:25:08,700
repeating the same old myshelf,
hopefully, that is not going to
399
00:25:08,700 --> 00:25:12,800
happen, and sorry to hear that
about the movie that happens.
400
00:25:12,800 --> 00:25:16,400
That is, that's, that's how it
goes on.
401
00:25:16,400 --> 00:25:18,600
This semi optimistic note, how
we call it semis.
402
00:25:18,600 --> 00:25:21,300
Basic notes, a, let's move on to
the very last question of the
403
00:25:21,300 --> 00:25:23,300
Days episode, which is the call
to action.
404
00:25:23,300 --> 00:25:26,600
So, I mean, would you want to
listen to do as soon as this
405
00:25:26,600 --> 00:25:30,000
episode is over?
Well, we would love to invite
406
00:25:30,000 --> 00:25:33,900
all of your wonderful listeners
at fundraising radio to join our
407
00:25:34,100 --> 00:25:37,600
Her Community, start searching
the web with us to change the
408
00:25:37,600 --> 00:25:42,700
world at true heart.com and we
actually just launched a really
409
00:25:42,700 --> 00:25:46,200
cool incentive program.
So now when you search with us,
410
00:25:46,200 --> 00:25:48,800
you also have the chance to win
cash prizes.
411
00:25:48,800 --> 00:25:53,200
So we'll be giving out a 500
dollar Visa gift card and a few
412
00:25:53,200 --> 00:25:56,900
other cash prizes.
So if you search with us and
413
00:25:56,900 --> 00:26:00,300
refer your family and friends to
join our community and start
414
00:26:00,300 --> 00:26:03,200
searching, you'll see that
you'll start climbing the
415
00:26:03,200 --> 00:26:05,800
leaderboard.
ORD and you'll start earning
416
00:26:05,800 --> 00:26:09,000
points for your good.
Deed of just searching the web
417
00:26:09,000 --> 00:26:11,900
every day.
So if you need that little extra
418
00:26:11,900 --> 00:26:17,800
incentive to encourage you to
start, you know, switching your
419
00:26:17,800 --> 00:26:21,700
searches to True Heart.
Now you've got one and I want to
420
00:26:21,708 --> 00:26:23,600
just give a shout out to our
six.
421
00:26:23,600 --> 00:26:27,300
Amazing charity partners that
were really proud to support.
422
00:26:27,400 --> 00:26:32,700
Global green Smile, Train action
against hunger, P5, National
423
00:26:32,700 --> 00:26:36,500
variety, boys, and girls.
And Four Paws for Ability and if
424
00:26:36,500 --> 00:26:40,600
you're not familiar with their
work you can go look up these
425
00:26:40,600 --> 00:26:44,200
six, incredible organizations.
We're just really blessed to
426
00:26:44,200 --> 00:26:46,600
partner with them and to be able
to support their mission.
427
00:26:47,400 --> 00:26:50,200
Nice, great cultivation.
My calls action isn't be much
428
00:26:50,200 --> 00:26:52,500
easier just check out the
description of this episode,
429
00:26:52,500 --> 00:26:54,700
everything that a mcmansion is
going to be there.
430
00:26:54,700 --> 00:26:57,200
So, if you're curious about
anything that happened on this
431
00:26:57,200 --> 00:26:59,700
episode, check it out in the
description.
432
00:26:59,700 --> 00:27:03,800
There should be a lot of good
stuff there and as usually have
433
00:27:04,000 --> 00:27:06,900
A good day.
But before you move on, I would
434
00:27:06,900 --> 00:27:10,100
like to mention our new develop
course, just one more time.
435
00:27:10,500 --> 00:27:13,500
I have personally taken multiple
courses on fundraising for
436
00:27:13,500 --> 00:27:15,500
startups.
Just to see what other
437
00:27:15,500 --> 00:27:17,500
educational materials are out
there.
438
00:27:18,000 --> 00:27:21,200
And I found one common thing
across all those horses.
439
00:27:21,400 --> 00:27:25,400
They try to cover every single
aspect of fundraising and end up
440
00:27:25,400 --> 00:27:29,100
providing a little to no useful
and actionable information to
441
00:27:29,100 --> 00:27:31,900
not repeat their mistakes.
Our team has, they could all of
442
00:27:31,900 --> 00:27:35,000
the knowledge we have
accumulated over the past. 320
443
00:27:35,000 --> 00:27:38,700
plus interviews will experience
Founders and investors and
444
00:27:38,700 --> 00:27:41,600
create a course that is
extremely focused on just one
445
00:27:41,600 --> 00:27:44,300
subject.
Get it in front of investors
446
00:27:44,300 --> 00:27:47,400
that you need to talk to.
In this course, will explain how
447
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to properly build your investor
list.
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How to create momentum for your
funding round.
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What specific tools you will
need to achieve those goals and
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much more.
So if you're looking to raise
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your pre seed round or seed
round right now, go to the link
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in the description of the
episodes and check out our new
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Course.
And as always have a good day,
