Welcome to The AFT podcast: At the Forefront of Transactions | Previously known as Fundraising Radio.!

Russ Heddleston

Nov. 13, 2021

DocSend - how increasing prices increased conversions. By Russ Heddleston.

Russ Heddleston, Co-Founder and CEO talks about the story of DocSend and how the decision to increase their prices led to an increased conversion rate for their customers and how exactly this magic worked. We've also discussed how DocSend became so essential for the startup founders and how was the…